Evaluation Standards
Every domain carries a history. Most marketplaces show you the summary line; we show you the full record. Our evaluation framework is built on the principle that transparent, contextualized data is the only basis for evaluating inherited link equity.
This framework describes historical integrity and link-risk review. It does not guarantee search performance or ranking outcomes.
The Philosophy
We provide a transparent audit of every asset. We don't hide the data; we contextualize it. Raw metrics without interpretation create false confidence. Interpreted metrics without source data create opacity. Our standard delivers both: the complete dataset and the analytical framework to read it, so acquisition decisions can be made with access to both underlying data and contextual audit.
The Audit Pillars
Historical Utility
Verify the origin, not just the age.
Registration age alone is meaningless without context. We trace a domain's original purpose—whether it served as a 12-year EdTech resource, a regional news outlet, or a niche SaaS product—to separate legitimate, compounding authority from transient redirects and parked-page artifacts. Every asset in the portfolio includes a documented utility timeline so you can evaluate the provenance of its link equity with full visibility.
Acquisition suitability factors: Archive continuity, topical continuity, documented usage periods, park/drop events
Anchor & Velocity Audit
Look past the headline metrics.
DA and DR are useful directional signals, but they obscure critical detail. We decompose the full backlink profile to verify natural anchor diversity, assess link acquisition velocity over time, and identify concentration risks—such as a single referring network accounting for disproportionate authority. The goal is to determine whether the inherited link equity reflects organic acquisition patterns rather than synthetic network placement.
Acquisition suitability factors: Anchor distribution, referring domain diversity, acquisition cadence, redirect history, language consistency
Risk Signal Interpretation
Context over score.
We interpret elevated tool scores in context rather than as standalone indicators. Composite risk metrics may reflect environmental inheritance or archival mirroring that does not materially impact rebuild or redirect deployment. We classify link-risk signals by likely origin so buyers can evaluate deployment suitability based on provenance rather than aggregate scoring.
Acquisition suitability factors: Environmental link inheritance, prior editorial or campaign-driven acquisition, non-editorial placement patterns, topical drift