Posted on February 10, 2012
Looking into SEO and wondering what kind of an impact can have on your business? Use our calculator to get a rough estimate of the revenue that you can expect to gain by launching a successful SEO campaign.
How to Use the SEO Calculator
1. Number of Searches. Enter the total number of monthly searches for the keywords that you’re researching in the first box. Or, you can enter the number of searches for a single keyword if you’re researching a single keyword.
2. Conversion Rate. In the second box, enter your average conversion rate. If you’re not sure, or if you have multiple landing pages, enter the average conversion rate. Of course, if you have specific conversion data for a page that you’re trying to rank, then use that number.
3. Average Sale Amount. In the third box, enter the average value of one conversion – what’s the average sale or lead worth to your business? Again, if you have more specific data for the keyword that you’re researching (for example, certain product pages or categories with different average sale amounts, etc), use the more specific data.
4. Budget (Optional). In the fourth field, enter your budget. Keep in mind that the budget will only be accurate if you enter the total amount of searches for all the keywords you’re targeting in the first field. (Entering your full budget for only 1 keyword’s share of searches will strongly skew the ROI downward).
5. Current Ranking (Optional). In the last box, you can enter in your current ranking, if applicable. This is optional. If you use this, the calculator will take your current average sales from search engine traffic and subtract it, so you can see the net gain you could expect from SEO.
A couple notes:
- All of the figures that the calculator generates are monthly numbers.
- The click-through rates for each position are calculated from this report.
Using this calculator to predict ROI:
If you want to get a general idea of the ROI that you can expect from SEO, first calculate the total monthly search volume for all of the keywords that you’re going to target. There are many tools that can give you estimates on search volume, but the most widely used (and free) tool is Google’s Keyword Tool. We recommend using exact matches for your keywords for the most conservative estimates.
Now, put the total monthly search volume that you just calculated in our calculator, along with your estimated monthly budget, conversion rate, and average sale amount. This should give you a conservative, reasonable estimate on the results that you can expect from launching a SEO campaign.