Posted on January 19, 2012
If you’re interested in professional SEO services, or SEO at all, or at least in increasing your traffic and search engine rankings (and sales as a result) – which is of course the goal of SEO – then you need to be aware of these critical factors that a good SEO company can help you with.
This is an (almost) exhaustive list, with explanations where necessary, of the many SEO and marketing factors that a good SEO company can help you with. Ready?
- Link building.
Links are a critical part of any SEO campaign. This is one area where SEO companies can vary widely in their approach and it’s very important that you know what type of link building efforts will be carried out. There are good ways of link building and there are some not-so-good (aka bad!) link building methods that can get your website penalized and banned. Make sure you use a reputable SEO company for this, or, at the very least, know EXACTLY what kind of link building will be done.
- Social factors for SEO.
Social signals are one of the newest, and most powerful, factors that the search engines are now taking into consideration. This is one area where professional SEO services can be very helpful.
- Local search placement and optimization.
Do you own a local business or small business? Do you have physical store/office locations? Then you definitely should be optimizing your site for local searches. Customers in your area are searching for your product or service – make sure they can find you!
- Optimize meta tags.
Although probably the oldest SEO method and hundreds of other ranking factors are now also considered, meta tags are still very important for SEO. A professional SEO company can help you sort these out, although this is one thing that you could get away with doing for yourself, as long as your comfortable with HTML.
- Build site structure and architecture to be SEO friendly.
The structure of your site, including factors such as internal linking, play a part in your ranking in the search engines.
- Video SEO.
This is one of the most interesting newer developments in SEO. Google used to occasionally show Youtube videos in their search results, but now they’re even showing videos embedded on websites as well. There are techniques that can help videos on your website rank in the search results.
- Authority and trust building.
This is one of the most important SEO factors, and one of the hardest to actually execute. The trust/authority factor of your website, which is pretty self-explanatory, determines how reliable of a source of information your website is, and the higher it is, the better. However, this is difficult and time-consuming to build up. Professional SEO can be a big help here.
- Site and content accessibility.
There can be a number of factors that prevent your website from being indexed properly in the search engines. These are little things that can add up to help your website’s performance in the search engines.
- Content creation.
If you need help with creating frequent, high-quality content, SEO companies can help you with this. As you probably already know, content is one of the most important SEO factors.
- Integrated search marketing (PPC and SEO combined).
PPC is SEO’s more expensive cousin, but it’s another very effective way to drive traffic to your website. Some SEO companies also do PPC campaign creation and management, and it’s a great way to consolidate your internet marketing efforts with one company and save money.
Some SEO companies also can help you with your website copy. If you need help in this area, make a note that you’re also looking for copywriting help.
SEO can be a huge help with branding because of the exposure that you get from being constantly seen at the top of the search engines.
- Reputation management.
Sometimes your website or company name might show up in the search result for things that you would rather not be seen (e.g. a bad review, a false review, etc). A good SEO company can help you push those results down in the search engines, replacing the damaging search results with more favorable content.
- Keyword research.
You can’t do SEO without keyword research! Good keyword research is critical to a successful SEO campaign. Which keywords will bring you valuable traffic? Which keywords will bring sales and leads? You must know this before starting your campaign. If you don’t know which keywords to target, almost any SEO company can help you with this.
- SEO for mobile browsers.
The rise of mobile devices means more people than ever are searching the internet on mobile browsers. If you own a business with a physical storefront, potential customers are probably searching for your business on the go, looking for your hours, locations, prices, etc. Having a strong mobile presence is very important and you should definitely address this with your SEO efforts.
- Analysis of competition.
You have to understand your competition in order to beat it! A competitive analysis of your website compared to your competition in the search engines can be one of the most valuable parts of a SEO campaign. Any quality SEO company can help you with this.
Whew! Those are the main factors that a good SEO company will work on. However, you might also need other internet marketing services. Many SEO companies also offer some other services, such as:
- Web design
- Web development/coding
- PPC marketing
- Conversion rate optimization
If you need help with these services, make sure to ask if they offer them!
Wait! The most important benefit of professional SEO…
How could I forget this? The most important benefit (depending on how you look at it) is this:
- Saving time!
SEO is VERY time-consuming. If you value your time highly (which you should! – time is our most valuable asset), then hiring a company to do your SEO can free up a lot of your time (or your employee’s time, which you can put to better use). Letting an outside company handle the SEO work for your website is a HUGE time-saver. Focus on doing what you do best (your business) and let the professionals handle the SEO work.
If you’d like to get started and hire a great SEO company to improve your business while saving you time, scroll to the top of this page and fill out the form on the right. Either way, thanks for reading this article, and all the best!